Watch the Terrifying Footage of Retail Carnage At the Balmain x H&M Release

Globally, the release of the recent H&M x Balmain collection was highly anticipated by shoppers. Hundreds lined up outside the shops all around the world and when the doors opened, it was utter chaos with police needing to be involved for crowd control. In the footage below of a Parisian store, people were running, lunging and trampling like there was an apocalypse and their survival depended on it.


For those who were online, to no surprise, much like last year’s Alexander Wang x H&M collaboration, the website crashed immediately- but at least they didn’t get elbowed in the face.